The 4Ps of Marketing emphasizes that Product, Price, Place and Promotion are equal elements of a successful marketing plan. If you’re putting little or no effort into one of the 4Ps, it means you’re not meeting the needs of your customers as best you can.

These are some of the common issues you may be experiencing with Marketing:

	You consider marketing to be an overhead cost and you don’t understand the value it brings to your company.
	Your product literature and web site don’t reflect the true value of your products.
	There are some gaps in the way your products are being managed, therefore you are not meeting customers’ expectations or your products are falling behind your competitors.
	The rate of return from promotions is far too low compared to the cost and effort.
	You have many more projects to get done than you have people to work on them.

These are the components of the Vantage Point Applied Marketing Program that with help you deal with issues related to Marketing:

	Marketing Plan Writing a strategy that is very specific to your products and industry.
	Product Management Launching new products or managing new releases of existing products.
	Company and Product Literature Writing compelling company and product literature that customers will easily understand.
	Web Site Content Combining meaningful content with visually appealing graphics that portray a professional image.
	Competitor Analysis Identifying the weaknesses and strengths of your competitors thus allowing you to better position your products.
	Promotion Strategies Building awareness in the marketplace and obtaining qualified leads from promotion activities.
	Interim Marketing Management Filling management positions on an interim basis until alternatives become available.
	Financial Forecasts Building financial models based on company objectives, market opportunity, sales history and costs.
	Marketing Assessment Conducting a full assessment of your current Marketing function and making recommendations for change.